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Capability · To the Mailbox

Mailing list and database management

Mailing lists and order files sorted, verified and addressed in a secure, cloud-based database, next to the lines that pack and mail the pieces.

Start a mail briefSystems and EDI
List selects
Geographic · Demographic · Customer interests
Postal verification
Enterprise-level validation and processing
USPS status
Premier USPS Customer

Overview

Organized, secure and aimed at an objective

Organization and security of information is critical to the success of any business. The structure of the data sourced from your information affects goal setting, performance monitoring and a wide variety of decisions. MGA Innovation provides comprehensive data management services, including database management, to keep all of your applications organized, safe, high-performing and oriented toward an objective.

In a mail or sampling program, the data is the list and the orders. Keeping it in the same building as the lettershop, the inkjet addressing and the mail entry means the file that is cleaned is the file that is printed.

Data-driven solutions

From file management to order processing, MGA offers every partner a secure data solution, with conveniences you can pass on to your customers. See firsthand how our database management system (DBMS) can be optimized for your program. Our technology will help you organize large quantities of orders, including mailing lists, so you can sort items for store delivery or send direct mail to targeted personas.

We also provide postal verification services, such as enterprise-level validation and processing. Plus, you benefit from commercial-grade addressing and postage at a value, because we are a Premier USPS Customer.

Run your operations in a secure DBMS that offers data-driven analysis, functional data models and more.

List selects

Sort your mailing lists three ways

Sort information and data within your mailing lists by the following categories. Our data management tools help you make selections that optimize your marketing.

  • Geographic

    Location, down to the ZIP code. For Reynolds, MGA delivered a tool to identify demographics in each Atlanta-area zip code, so the drop reached the preferred consumers at the lowest possible cost.

  • Demographic

    The demographics in each ZIP code, as in the targeting tool built for Reynolds.

  • Customer interests

    Purchase history and interests, so a solo mailer or a sample reaches the people most likely to respond.

Cloud-based organization and security

It is important not only to keep data organized, but also easily accessible behind a protective wall of security.

General notes

  1. Where is our data held, and how is it protected?

    Our solutions are cloud-based, with secure backup and storage, so you are protected from risk. We provide administration tasks, from performance monitoring to recovery. Our information management technology is secured and controlled, so you can set limits on how data is viewed.

  2. Can it handle large files?

    MGA presents a platform optimized for better application performance, even when you need to handle large data. The DBMS also has capabilities such as intelligent data storage, archiving and capacity planning, to keep you connected and your operations moving forward.

  3. What can our database administrator do with it?

    Your database administrator can use the information managed within the DBMS to:

    • Inform successful business operations.
    • Track customer information, product supply and performance with easily understood, organized real-time data.
    • Allow secure but responsive access points that can handle queries from multiple entry areas.
    • Log and lock data components to record changes and keep data accessible, with backup and recovery mechanisms in place when it is modified.

  4. How do files reach you?

    Through our EDI and API connections, which link you to our fulfillment centers in real time with the security of your data at the forefront. Information is monitored 24/7/365. See Systems.

Addressing on the line

A list ends up as ink on a mailpiece. Inkjet printing and addressing run in the same plant.

Inkjet printing and addressing

Variable-data addressing, personalization and coupon codes printed in line.

Production areaIn the capability matrix

ItemDescriptionValue
1EquipmentInkjet printing · Address systems
2Food-gradeNo

Proof

Data at work in real programs

A zip-code targeting tool for a metro-wide drop, and a request page that put sample data in the client’s hands in real time.

  • Sampling a whole metro area ahead of a retail launch

    Energy bag samples and educational material, mailed across the entire Atlanta, Georgia area to support a retail launch — inside the requested window.

    Client
    Reynolds
    Exit
    To the Mailbox
    Market
    Atlanta, Georgia metro
    Processes
    Mailer development, co-packing, targeting, distribution

  • An OTC sample program engineered around the postage rate

    A carton designed for the best available USPS rate, mailed weekly to hold a two-week in-home window — then an order-capture page that ended duplicate requests.

    Client
    Sanofi
    Exit
    To the Mailbox
    Category
    OTC allergy
    Mail cadence
    Weekly
    In-home window
    Two weeks

Why MGA

Your source for data management success

MGA has worked with the consumer packaging industry’s leading companies for 60 years. We are known for the physical work: contract packaging, printing, sampling and fulfillment. We bring the same level of expertise to our data management services.

Optimize your productivity and keep your processes on track with the help of MGA.

Contact us for database management services

Send the list, the selects you want and the mail date. We will come back with the plan and the cost per piece.

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