Programs we ran end to end.
Each case study sets out the brief, the work and the result. The testimonials are from clients in their own words, Brandshare's after 28 years of working with us.
How we help
Great products still need someone to build and ship them.
It's clear you've got great products, but maximizing their potential to reach the masses through assembly and distribution will require some help. That's where MGA Innovation enters the picture. As an experienced and efficient retail co-packing company, we manufacture and package large orders for brands ranging from widely known names to small businesses aiming to grow.
Working with a co-packer is paramount to the success of your business. Talk to us today about co-packing for your retail product lines, or read the three programs below first.
Case studies
Three programs.
Check out examples of our work: a metro-wide sample mailer for Reynolds, a cross-border sampling program that took a diaper brand to number one on shelf in Canada, and an OTC sample program for Sanofi built around the postage rate.
Sampling a whole metro area ahead of a retail launch
Energy bag samples and educational material, mailed across the entire Atlanta, Georgia area to support a retail launch — inside the requested window.
- Client
- Reynolds
- Exit
- To the Mailbox
- Market
- Atlanta, Georgia metro
- Processes
- Mailer development, co-packing, targeting, distribution
Taking a diaper brand to number one on shelf in Canada
One of the best known diaper brands was not number one on shelf in Canada. Three program variations over three years later, it is.
- Client
- A leading diaper brand
- Exit
- To the Mailbox
- Market
- Canada, fulfilled from Gurnee
- Duration
- Three variations over three years
- Processes
- Printed cartons, kitting, fulfillment, cross-border distribution
An OTC sample program engineered around the postage rate
A carton designed for the best available USPS rate, mailed weekly to hold a two-week in-home window — then an order-capture page that ended duplicate requests.
- Client
- Sanofi
- Exit
- To the Mailbox
- Category
- OTC allergy
- Mail cadence
- Weekly
- In-home window
- Two weeks
At a glance
What each program asked for, and what it got.
| Program | The brief | What MGA built | Result |
|---|---|---|---|
| Reynolds, Atlanta | Energy bag samples and educational information to the entire Atlanta, Georgia area, ahead of a retail launch | Several mailer formats to choose from, a zip-code demographic targeting tool, co-packing and distribution | The whole market mailed inside the requested timeframe |
| Diaper brand, Canada | Large diaper and wipe samples for expectant mothers who created a "Hug Plan" online | A reveal-moment carton printed on the inside, fulfilled in the US and distributed throughout Canada | Number one on shelf in Canada; three variations over three years |
| Sanofi, Xyzal | Allergy sufferers to trial within two weeks of request, at the lowest cost | A carton engineered for the best USPS rate, weekly mailing, then an order-capture landing page | Every year-one sample distributed; duplicate requests eliminated; request data in real time |
Clients
In their words.
Brandshare’s testimonial in full. Continuum, SoPost and PPI Beauty follow below.
We've been working with the team at MGA for the last 28 years… and from my POV, no one works with a company that long unless it's ultimately a 'partnership' relationship vs a 'vendor' relationship. MGA has earned a partnership relationship with Brandshare, as they consistently deliver unique solutions to our creative ideas, helping to bring these ideas to life for our key clients… and they are not a 9:01am to 4:59pm partner… they make it happen based on our clients' timeline, not theirs.
More clients
Subscription boxes, sampling, beauty.
MGA has been a strategic warehouse and fulfillment partner since 2017. Working together, we have created a more cost effective, efficient process that delivers consistent, high quality service to our subscription box clients.
Vice President, Continuum
Marketing Production Services
We have worked with MGA for over 3 years and they have offered incredible service from the outset. The team at MGA are so incredibly helpful and have been excellent partners.
Product sampling
MGA provides excellent customer service, competitive pricing and flexibility to meet our customers' demand.
PPI Beauty
Clients
Strong partnerships
Some of the retailers and consumer brands MGA has worked with.
Client register
Our work
More of what we do.
Four more services, each with its own page.
Real-time inventory
Real-time inventory management lets a business track and account for its inventory across facilities and sales channels, minute to minute.
EDI warehouse systems and API fulfillment
When speed, transparency and sustainability mean everything, an Electronic Data Interchange (EDI) warehouse system plays an integral part in meeting what consumers and business partners expect.
Custom contract packaging
Orders that need special assistance follow a four-step process, from ideation and plan development to single-phase production and a close-out review.
Pick and pack fulfillment
Once an order is processed, your materials have to be safely chosen and packaged. Our pick and pack warehouses are organized for quick order assembly, and we work with you to decide which approach suits your business.
Working with MGA
The same resources, whatever your size.
Since 1967, MGA has provided its customers with custom solutions for their contract packaging needs.
MGA has 60 years of experience as a retail co-packing company for businesses large and small. If you are a startup, partner with us for your co-packing needs: you get access to the same resources as major industry leaders while you put your own investment into growth.
We can also help with microsite hosting, custom solutions and fulfillment. And because MGA is a Premier USPS Customer, your mail gets the advantages of that status throughout the shipping process.
Related
Where these programs ran.
- To the Mailbox
Direct mail, lettershop and sampling: all three case studies are mail programs.
- Product sampling programs
How a sampling flight is planned, packed and dropped.
- USPS mail operations
Optional Procedure, commingling and presort: where postage savings come from.
- The plant
The one building in Gurnee, Illinois where the work was done.
- About MGA
The company and the people who run it.
Your program could be the next case study.
Tell us what you are shipping, where it is going and the date it has to be there. We will tell you how we would run it.